Amvest Assisted Living: integrated living experience for seniors

How can we facilitate the housing needs of seniors who are still independent but who want to be able to live with people of their own generation and enjoy relaxed social interaction? And in a safe environment in which there is plenty of scope for tailored care delivery? To answer those questions, in 2022 we launched Amvest Assisted Living: where home ownership, care and community come together.

With Assisted Living, Amvest has not only launched a new residential concept, it also hopes to develop a completely new living experience for seniors. Verona Haselager, asset manager of the Amvest Living & Care Fund: “A growing number of older people are looking for a residential form that doesn't yet exist. These are seniors who are still far too physically active for a care home but who do want to have contact with people of their own generation, and live meaningful lives. At the same time, we see increased pressures on care and a growing care need in this group as they grow older. With Assisted Living, we want to respond to that.”

Karin van der Ven is the managing director of Fuzer, which provides the community management for various Amvest projects. She also identifies specific needs in this target group: “Living independently in what are often big houses is becoming ever more difficult for these seniors. But there is no suitable place for them to go next. With Assisted Living, we are bringing home ownership, care and community together. We offer homes for seniors where they can live independently. There is a care provider on site who can provide as much or as little care as the residents themselves desire. If their care requirements increase, there is no immediate need to move. Their home is simply modified to suit their current needs.”

Combating loneliness

The most important thing is that at Amvest Assisted Living, seniors are surrounded by people their own age and they are still able to live life to the full. Verona: “Informal networks reduce loneliness. With this concept, we are contributing to a solution to this social problem. There is always a community manager on hand who residents can talk to if they have any questions”, explains Karin. “The community manager brings residents together and facilitates social interaction. There is also a shared space at the location for socialising. The people Assisted Living is aimed at are characterised by vitality and a desire to live meaningful lives. So I expect that simply facilitating them will generally be enough to get residents involved. It won’t just be the community management but the residents themselves who will play a big role in combating loneliness.”

Living experience is key

As well as combating loneliness among older people and providing suitable homes with access to care, Karin and Verona above all hope that seniors will see this concept as a serious option for their next step. Verona: “It would be lovely if they dared to give themselves another upgrade in this phase of life.”